If you want to have a streaming music service, the first thing you need is music. And without Universal Music Group’s blessing, you simply won’t have enough music to compete.
Enter Amazon Prime Music, which now has some ‘content’ to complement every possible product on this Earth. As of early this morning, Amazon Prime users in the US and UK now have access to a vast UMG catalog, via the Amazon Music iOS and Android apps. Other entry points include Amazon’s home-grown Kindle Fire and Echo, or simply the web.
We’re not sure exactly the licensing pound-of-flesh required here, though Amazon also has significant leverage: after all, the greater the diversity of licensed music services, the greater the distraction from piracy (which yes, is still growing). And, a now-expanded Amazon offering could translate into lowered leverage from mega-services like Spotify and iTunes.
“…we are delighted to build on our relationship…”
The UMG license grants Amazon Prime users access to a catalog that includes Eminem, Drake, The Weeknd, Katy Perry, Luke Bryan, Lana Del Rey, Maroon 5, Ariana Grande, The Weeknd, Ellie Goulding, and Lorde, just to name a few. It also cracks the vault on a considerable jazz and classical catalog, and could ultimately comprise a massive share of total listening. “With Amazon’s tremendous reach and consumer appeal, we are delighted to build on our relationship by making Universal Music’s world-class artists available to Amazon Prime members,” said UMG’s Global Head of Digital Business, Francis Keeling.