Pornhub is now becoming a serious player in the music industry. Just this morning, Pornhub Records released ‘Snap That,’ the first song ever written about Snapchat. It’s another Digital Music News exclusive!
What happens when an adult site becomes richer than God? If you told us one year ago that Pornhub would be in the record business, we’d laugh. Now, Pornhub Records is a fast-rising force, with smart bands and artists jumping on board.
And, tapping into an audience of millions that are glued to the site.
Introducing your next music industry power-player. This (Thursday) morning, the adult site is premiering its latest signing and song release. Enter F.A.M.E., a party band backed by none other than LMFAO member Red Foo. The group says their upcoming track, ‘Snap That,’ is the first song ever written about Snapchat.
It’s high-energy, party-friendly stuff. Even reminiscent of some great LMFAO tracks of old. Take a look:
This is an unorthodox game plan for F.A.M.E. And definitely not approved by the established, major labels. But hey, it just might work given the general lull in marketing activity on Christmas Day. “F.A.M.E is all about artistic freedom, and doing things in unconventional ways to disrupt the system,” explained group member Chad Future. “There is no conventional way to release music these days. So we chose a radically different approach for distribution to shake things up a bit.”
“Our new song ‘Snap That’ is basically a tongue-in-cheek look at the wild and over the top ways people are using Snapchat.”
Looking ahead into 2017, Pornhub is aiming to blow this group up. And, put their record label on the map in a serious way. “We’re excited to work with F.A.M.E., and debut their music video for ‘Snap That’,” declared Corey Price, Vice President of Pornhub. “And, help continue their ascension toward superstardom.”
Superstars may also be part of the 2017 game plan. Already, Pornhub Records has released singles from Coolio and Waka Flocka Flame. Other releases have come from Wheeler Walker Jr., and most recently, Mykki Blanco.
Earlier this week, the adult site offered a multi-million dollar contract to ex-Fifth Harmony singer Camila Cabello.
More ahead!
You getting free BJs for all these silly articles, Paul?
Totally untapped market. Smart.
Paul would tap it…
You’ll thank me later.
Well most pop music is fake soft porn anyway.
I clicked on this because of the ‘lawsuit’ part.
So what’s that all about? Snap is going to sue? Why?
Ok, here’s my three cents worth on this little release..
“The group says their upcoming track, ‘Snap That,’ is the first song ever written about Snapchat”.
Not so..
“Do it for the Snapchat” by Tay Way & Slim Thugga have already cut a track about Snapchat.. so “Snap That” by Fame / F.A.M.E. Music is not the first to do it.. (see iTunes).
Distribution.. what’s so different.. it’s on iTunes like everything else.. that’s not a unique approach to distribution.. but rightly so that you are on iTunes.
Also, the label showing on iTunes isn’t Pornhub Records.. it’s F.A.M.E. Music (once again have a look on iTunes..) ..
Let’s look further at the PR Hype..
“F.A.M.E is all about artistic freedom, and doing things in unconventional ways to disrupt the system,” explained group member Chad Future.
Excuse me but what’s so unconventional about releasing a pop/dance track
on iTunes.. I can’t see how that’s disrupting any system..
Artistic freedom? that’s going a bit far.. this track is run of the mill party music with a derivative and somewhat dated arrangement/production..
“There is no conventional way to release music these days. So we chose a radically different approach for distribution to shake things up a bit.”
OK so maybe PH Records funded the promo video.. I don’t really know.. but I can say I’ve seen so many in this style.. A group of people dressed up and dancing,
taking cellphone pics (snapchat I guess) and carrying-on in a LA party house setting..
I am almost surprised Patrice Wilson isn’t behind this as he is the one who is all about trying to make viral internet music videos..
Anyway.. put the silly Hype (unconventional, disrupting the system, artistic freedom) aside.. it could turn out to be a highly commercial track and may go viral on the Internet and maybe pickup some airplay on terrestrial radio too..
Here’s my scores:
Video 8/10 although derivative it is very well executed
Vocal (sung & rap) 8/10 very well done
Music Production 4/10 I’ve heard it all before, old sounds recycled..
Songwriting:
Lyrics: 8/10 good result for the subject matter
Music: 4/10 same old stuff, recycled synths riffs and chord progressions..
Chance of being an internet viral hit
In The USA/CAN 60%
UK 30%
AUS/NZ 30%
So overall it’s a pretty good score all things considered..
I was going to beat off but wound up here