In an effort to bolster its presence in one of the world’s fastest-growing music markets, Warner Chappell Music (WCM) has opened a second office in mainland China.
Warner Chappell Music unveiled their latest Chinese office — located in Shanghai — earlier this morning. The first branch is set up in China’s capital city, Beijing.
From this new location, the Warner Music Group-owned music publishing company, which has offices in over 40 nations, will look to capitalize upon Shanghai’s emerging music scene and well-established advertising sphere. For reference, Shanghai is the most populous city in China, boasting an estimated 6.5 million more residents than Beijing.
Speaking of her company’s expansion, Warner Chappell Music Asia’s president, Monica Lee, said: “Shanghai has an incredible music scene, and many songwriters move here from across China to pursue their careers. The city is also home to many of China’s advertising, brand, and entertainment businesses, so it’s the logical place to open our new office that’ll complement our existing presence in Beijing.”
Aside from establishing the Shanghai, China, branch, Warner Chappell Music made headlines in late May for signing a global publishing agreement with Duran Duran. The Birmingham, England, new wave group is in the process of crafting its 15th studio album.
And one week ago, Warner Chappell announced that it was “honored” to officially represent the estate of the late rapper Pop Smoke. In February, the 20-year-old perished as a result of gunshot wounds sustained after four hooded men (who law enforcement professionals haven’t yet identified) approached him during the early hours of the morning.
Warner Music Group has taken several steps to develop its international presence this year. Back in March, the Big Three record label planted a flag in India, in addition to launching a Vietnam office about one month later.
WMG has also inked a high-profile investment deal with Africori, a leading African music platform.