Less than one week after his Super Bowl LV halftime show – which he paid $7 million of his own money to bring to life – The Weeknd has reportedly sold close to a million tickets to his upcoming After Hours World Tour.
Ticketmaster owner Live Nation shed light upon the Toronto-born artist’s massive post-Super Bowl ticket-sales boost in an email to Digital Music News. According to Live Nation – which finished today at an all-time-high per-share closing price of $84.17, well above its stock value prior to the domestic onset of the COVID-19 pandemic – After Hours World Tour ticket sales hiked by 385 percent after the big game.
The Weeknd has now sold “nearly 1,000,000 tickets” to the 104-stop global tour, which is slated to kick off in Vancouver, British Columbia, on January 22nd, 2022. From there, the 30-year-old artist is set to perform a staggering 61 more shows through the beginning of May, including stops in states from Michigan to Texas and California to New York.
After a break during the remainder of May as well as June, July, August, and the first third of September, the three-time Grammy winner is scheduled to embark on the European leg of his After Hours World Tour, which is expected to run through mid-November. And because of fans’ “overwhelming demand” for tickets, Live Nation has indicated that additional performances will be announced for South America, Mexico, Southeast Asia, and Australia at a later date, presumably keeping The Weeknd busy into 2023.
On social media, the one-time Academy Award nominee responded to the reported After Hours World Tour ticket-sales jump with a concise message: “let’s GOOO.” In addition to serving as yet another indicator of fans’ eagerness to resume enjoying traditional, non-socially distanced music, the purchasing spree underscores the continued reach of the Super Bowl.
To be sure, the ticketing milestone arrived despite the fact that many fans offered critical takes of The Weeknd’s 14-minute halftime set. More pressingly, Super Bowl LV generated the lowest viewer total of any Super Bowl since 2006, while the household viewer rating, 38.2, was the weakest since 1969, when Joe Namath and his New York Jets upset the Baltimore Colts in Super Bowl III.
Ahead of the full-scale return of concerts and music festivals, the Federal Trade Commission (FTC) last month issued the first ticket-scalping charges under the five-year-old BOTS Act. And on the ticketing front, Quincy Jones-backed Lyte topped $38 million in financing earlier this week.