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Branding & Advertising

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Adidas Yeezy cancelled

Adidas Cancels Yeezy Re-Releases for 2023/24 as Middle East Situation Worsens, Sources Say

Ashley King
October 24, 2023
The Yeezy sneaker re-releases planned for 2023 and into 2024 have been cancelled by Adidas, according to sources. Here’s the latest. Earlier this year, the German sportswear company decided it would sell the... Read More...
Beyond its focus on .HipHop domain names and website addresses, Dot Hip Hop is honing in on IP ownership, empowering artists, and uplifting the community via financial literacy.

How a Domain Name Registry Company Is Elevating the Hip Hop Community and Culture

Paul Resnikoff
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Dot Hip Hop is a domain name registry with a seemingly simple tech proposition. But beyond its focus on .HipHop domain names and website addresses, Dot Hip Hop is honing in on IP ownership, empowering artists... Read More...
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Fun Fact: Steve Aoki Has 25 Different Active Brand Sponsorships — Even Beating Out Snoop Dogg

Ashley King
October 5, 2023
Producer and DJ Steve Aoki has the most brand deals of any artist, even more than Snoop Dogg, according to new data from SponsorUnited. With music festivals back in full swing, so too are the brand deals. Ac... Read More...

Bacardi and Producer Boi-1da Embrace Generative AI for Latest ‘Music Liberates Music’ Project: ‘We Can Revolutionize the Music Industry for Good’

Dylan Smith
October 4, 2023
Bacardi has officially teed up the November release of The Concept A.I.bum, an EP that will attempt to demonstrate “how A.I. can be positively leveraged to provide emerging talent unprecedented opportunities.... Read More...
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OneRepublic Frontman Ryan Tedder Collaborates with Samsung on Tenth Anniversary Remaster of ‘Counting Stars’

Ashley King
September 21, 2023
Celebrating the tenth anniversary of OneRepublic's hit song 'Counting Stars,' frontman Ryan Tedder collaborates with Samsung to release a remastered version. To celebrate the tenth anniversary of the hit son... Read More...
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Verizon Inks VR Branding Partnership with J Balvin to Move iPhone 15

Ashley King
September 18, 2023
Verizon is enlisting the help of J Balvin to help it move iPhone 15 units this holiday season. Here's the latest. Apple debuted the iPhone 15 Pro and iPhone 15 Pro Max last week, showcasing some powerful cam... Read More...
TikTok says discovery isn't defined by clicks

TikTok Says Discovery Isn’t Clicks—Click-Based Attribution Models Fail to Capture the Platform’s Impact

Ashley King
September 14, 2023
TikTok says click-based attribution methods can't define its impact on purchase or discovery. Here's the latest. The company says the web's traditional click-based attribution method doesn't account for the ... Read More...
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Spotify Paid-Promotion Frenzy Continues With ‘Showcase’ — Pay-Per-Click Banner Ads Plastered Directly on the App’s Homepage

Dylan Smith
September 12, 2023
Another day, another step on Spotify's journey towards $100 billion in annual revenue: The service has officially rolled out “Showcase,” a pay-per-click promotional tool that plugs music on the homepage. Sp... Read More...
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Calvin Klein Taps Jungkook and Jennie for Splashy Fall Ad Campaign

Ashley King
August 15, 2023
Calvin Klein releases their 2023 fall ad campaign, starring brand ambassadors Jungkook and Jennie, with Kendall Jenner, Alexa Demie, and Kid Cudi. BTS' Jungkook and BLACKPINK's Jennie are the latest brand am... Read More...
Tomorrow x Together Dior Brand Ambassadors

Dior Names Tomorrow X Together As Brand Ambassadors After Dropping Travis Scott

Ashley King
August 11, 2023
After dropping Travis Scott from its roster of brand ambassadors, Dior is adding K-pop quintet Tomorrow X Together. Dior artistic director Kim Jones created a line-up of concert outfits for each member to we... Read More...
spotify wpp partnership

Spotify Inks Global Partnership Deal With London’s WPP, Plans ‘To Inform More Creative and Effective Digital Audio Advertising Strategies’

Dylan Smith
August 4, 2023
Spotify has officially inked a partnership agreement with advertising and PR agency WPP (LON: WPP), which is poised to integrate the audio platform into its varied products and solutions. London-headquartere... Read More...
Photo Credit: Amazon Music / Bandsintown

Amazon Music Rolls Out Integrated Merch for Nearly 600,000 Artists

Ashley King
August 3, 2023
Amazon Music rolls out integrated merch for nearly 600,000 artists in collaboration with Bandsintown. Amazon Music has announced a new merch integration with leading global concert-discovery platform Bandsin... Read More...
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