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Author Alexandra Osorio

Alexandra Osorio

The Twitter Riddle: Why This Crowd Is Buying, RTing, and Engaging More

Alexandra Osorio
September 17, 2010
As Twitter continues to explode, the music industry is just starting to wrap its head around what this format means. Woe is the label or band that ignores the tweet, especially given its highly-viral nature.... Read More...

The Cost of iPod Oblivion? 17 Accidents a Day In the UK

Alexandra Osorio
August 8, 2010
Have you been involved in an iPod accident yet?  Increasingly, gadget-related near-misses and outright accidents are becoming more commonplace. According to the latest study out of Britain, a total of 17 acc... Read More...
Spotify

Breaking: Spotify’s US Label Discussions “Back to Square One…”

Alexandra Osorio
July 29, 2010
What was that about a launch in the fall? Spotify's US-focused label negotiations appear to be going nowhere fast, according to information surfacing late Thursday. Citing multiple unnamed sources, Antony... Read More...
SoundExchange Releases 'Music Data Exchange (MDX)' - Here's Everything You Need to Know

Who Wants to Lead SoundExchange? The Answer May Surprise You

Alexandra Osorio
July 13, 2010
John Simson is leaving his post as Executive Director of SoundExchange at the end of the year. So why not replace him with an artist? Not such a crazy idea, especially considering the organization's chart... Read More...

Those Droning Vuvuzelas: One Company Has a Technology Solution

Alexandra Osorio
June 17, 2010
If you've caught even five minutes of FIFA World Cup action, you've undoubtedly heard the drone.  An endless blanket of noise from the 'vuvuzelas,' or plastic cylindrical horns being trumpeted by tens of thou... Read More...

The Pandora App Blitz Continues: Big iPad Advertisers Confirmed

Alexandra Osorio
June 14, 2010
Pandora had a big presence before app-craziness took over. But the company's very aggressive app approach sparked a major surge in awareness and usage - before the rush of competitors caught on.  And, shortl... Read More...

Walmart Dropping the iPhone to Just $97

Alexandra Osorio
May 24, 2010
The phone that changed everything is now available for pocket change, relatively speaking. On Monday, Walmart announced that the 16GB 3GS is now being stickered at just $97, a move designed to shift stagnant... Read More...

Rolling Stone: The Entire Archive, for a Song

Alexandra Osorio
April 16, 2010
Long before blogs and Twittering artists, long-form music articles were written on paper and read by fans. Sounds interesting, but will your grandson believe you? Now, Rolling Stone is planning to offer i... Read More...
article placeholder

Internet Radio Attracting 60 Million Americans

Alexandra Osorio
April 6, 2010
Internet radio stations are now attracting 60 million listeners - a week - in the US, according to the latest from Bridge Ratings. That sounds like a lot of people, though the ramp-up will hit 77 million by 20... Read More...

Vibe Magazine Taps OurStage Discovery Platform

Alexandra Osorio
March 24, 2010
After reaffirming a deal with MTV Networks, OurStage is now tying with the resurrected Vibe Magazine. The deal, announced Wednesday morning, finds Vibe tapping the OurStage platform to find and promote undis... Read More...
Lady Gaga

Lady Gaga: Three Videos, One Billion Views

Alexandra Osorio
March 24, 2010
Just how big is the Lady Gaga machine? According to one stat surfacing Wednesday, Gaga has now amassed an impressive one billion video views - on her top three videos alone.  The 'True Reach' figure was offe... Read More...

Another EMI Shake-Up: Leoni-Sceti Out; When Will This End?

Alexandra Osorio
March 10, 2010
Another week, another hiring, firing, lawsuit, or financial crisis at EMI or Terra Firma. In the latest episode, recorded unit CEO Elio Leoni-Sceti is exiting after just two years, according to details confi... Read More...
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