Last month, Digital Music News was first to report that EDC Las Vegas 2021 tickets had sold out one day after becoming available for purchase. Now, the music festival’s promoter, Insomniac, is looking to capitalize upon this strong fan interest with a new 2021 festival.
Dubbed the “Day Trip Festival,” Insomniac’s just-announced endeavor is scheduled to take place on Saturday, July 3rd, 2021. The aptly named Day Trip Festival will span one day (compared to EDC’s three), welcoming fans age 21 and up to the LA waterfront’s Pier 46 between 2 PM and midnight.
Boasting multiple stages, several food trucks, and a number of craft-cocktail offerings, the 10-hour event will afford attendees “house music all day long,” per Insomniac. Additionally, the 27-year-old EDM promoter has promised to cap the night off with “an epic fireworks display over the Pacific Ocean.” Tickets to the Day Trip Festival are slated to go on sale this Thursday, September 3rd, at noon in the west and 3 PM in the east; an official website is “coming soon.”
If EDC Las Vegas 2021’s rapid sellout is any indication – and for reference, the festival has welcomed approximately 135,000 daily guests in recent years – fans will be quick to scoop up Day Trip Festival passes. Moreover, this immense enthusiasm seems to indicate considerable pent-up demand for (non-socially distanced) live music experiences, which could very well result in a prompt return to form for concerts and festivals next year. Similarly, it’s telling that so many individuals are moving to purchase passes despite the present economic uncertainty.
Plus, leading concert promoter Live Nation revealed in its Q2 2020 earnings report that 86 percent of customers had opted to hold onto their tickets instead of receiving refunds.
Separately, German live-entertainment giant CTS Eventim surveyed fans on their desire to resume attending gigs. About 75 percent of participants signaled that they wish to enjoy live music “within four months” of the coronavirus restrictions’ being lifted. 90 percent of respondents specified that they are “missing live entertainment and concerts.”
Outside of these encouraging statistics, a multitude of music lovers have moved to experience live shows despite the COVID-19 pandemic. Several states have rolled back their lockdown measures and allowed traditional concerts to continue, and the corresponding gigs generated no shortage of headlines and controversy.