Photo Credit: ActionVance
Despite the record-setting ticket sales that upcoming tours and festivals from The Weeknd, Bad Bunny, Travis Scott, and others have enjoyed, over half of American adults won’t “feel comfortable” attending in-person live-music events before fall, according to a new study.
HealthCareInsider shed light upon the interesting statistic in a survey (centering on when respondents intend to resume their pre-pandemic activities) of 1,664 Americans age 18 and up. 54 percent of Americans will “feel comfortable” experiencing “live entertainment” only in fall of 2021 or later, per the analysis.
Within the total, 15 percent said that they will feel comfortable enjoying in-person events in autumn, against 10 percent for winter and a noteworthy 29 percent for 2022 or later. Additionally, eight percent of respondents relayed that they’ll “never” again feel comfortable at live-entertainment functions.
As an aside, evidence suggests that the hesitancy to attend shows – specifically in terms of those who say that they’ll “never” feel comfortable at gigs – could ease with time. About one year ago, for instance, a different survey revealed that over one-fifth of Canadian music fans would never again be comfortable at concerts or music festivals.
On the other side of the coin, however, this latest look at the public’s attitude towards engaging in pre-COVID activities found that 16 percent of American adults are ready to continue enjoying live entertainment presently.
The number is close to the portion of Americans who currently feel comfortable traveling by plane, train, or bus (18 percent) and not wearing a mask in public (15 percent), according to the analysis. Needless to say, the information is worth bearing in mind moving forward, ahead of the seemingly fast-approaching return of crowd-based happenings.
The initially mentioned sellout tours from The Weeknd and Bad Bunny are slated to kick off in 2022, but 30-year-old Travis Scott’s Astroworld, which sold out in less than one hour even without a full lineup, will take place in the rapper’s native Houston in November.
Furthermore, Live Nation CEO Michael Rapino (who has long remained optimistic that live music will experience a comeback in summer of 2021) specified in his company’s Q1 2021 earnings report that “fans are buying tickets and events are selling out faster than ever before.”
These sellout tours (as well as the broader expectation of a 2021 concert resurgence) and the hesitancy that some have with regard to live entertainment may be indicative of age-based concerns.
To be sure, 56 percent of Americans over the age of 45 relayed in the above-cited survey that they will remain uncomfortable with traveling by plane, train, or bus (let alone attending concerts) until 2022 or later. The point could prove significant as artists with generally older fanbases look to embark on tours once again.
Ask any band and they will tell you:
Over 50% of adults that say they are coming to your show don’t show up anyway.
Rather dumb to do a survey of any A18+… when not nearly every A18+ goes to live music.
Better survey: A18+ who regularly go to 10+ gigs/year, how many are willing to see their top 3 touring artists in 2021? Then name the artists. If they follow through, then you a) make the biggest fans happy & b) got the FOMO started for all the lower level fans.
“Fall” not a big deal, as we are almost in summer… and a lot of band right now need a LOT of rehersal as they haven’t played together.