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Twitch Music incubator program

Twitch and Merlin Strike ‘Groundbreaking’ Deal: ‘This Partnership Recognizes the Power of Independent Artists’

Dylan Smith
February 2, 2022
Amazon’s Twitch – which surpassed $1 billion in global consumer spending in 2021 – has officially inked a “strategic partnership” with indie-music licensing company Merlin. Twitch and Merlin, which last mon... Read More...
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Warner Music Partners with Roblox for Massive DJ Party with David Guetta

Ashley King
February 2, 2022
Roblox is throwing a huge DJ party featuring the virtual avatar of DJ David Guetta. The event was created in partnership with developer Wonder Works Studio and Warner Music Group. The DJ set will premiere on... Read More...
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Twitch Surpasses $1 Billion In Global Consumer Spend on Creators

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February 1, 2022
Twitch surpassed $1 billion in global consumer spending in 2021, breaking into the top ten best-earning apps. App analytics firm App Annie reports that 2021 was an extraordinary year for Twitch. It moved up ... Read More...
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Warner Music Group Partners With The Sandbox for Virtual Concert Venues

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January 27, 2022
Warner Music Group has partnered with The Sandbox to create a virtual musical theme park and concert venue. WMG will also work with The Sandbox to host concerts and other musical experiences, similar to Fort... Read More...
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Universal Music Group Unveils Expanded Deals With Amazon Music and Twitch

Dylan Smith
January 27, 2022
Universal Music Group (UMG) has officially signed “expanded agreements” with Amazon Music as well as Amazon’s Twitch livestream platform, the involved companies have revealed. UMG and the Amazon subsidiarie... Read More...

Nas Joins $20 Million Funding Round For Carry1st, ‘Africa’s Leading Mobile Games Publisher’

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January 20, 2022
Rapper Nas has joined a $20 million funding round for Cape Town, South Africa-headquartered Carry1st, which bills itself as “the leading publisher of social games and interactive content in Africa.” New York... Read More...
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Fortnite Soundwave Concert Coming Up — Tones and I Playing on January 21st

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January 19, 2022
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The Fortnite Soundwave Series concerts are continuing in 2022 with Aussie artist Tones and I. "Dance Monkey" was a huge hit back in 2020, so it's no small surprise the Australian is appearing on the Fortnite... Read More...
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January 18, 2022
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Microsoft is acquiring Activision Blizzard in a deal worth $69 billion – will the deal help revive Guitar Hero? Activision Blizzard is the publisher of several major gaming franchises. Call of Duty, World of... Read More...

Dr. Dre to Drop ‘A Ton of New and Unreleased Exclusive Tracks’ Through Grand Theft Auto Online

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Dr. Dre is officially set to make “a ton” of unreleased tracks available to Grand Theft Auto Online players as part of the popular video game’s upcoming “The Contract” story update. Rockstar Games just rece... Read More...
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2K Teams Up With SoundCloud to Find New Music Talent for NBA 2K22

Ashley King
November 25, 2021
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2K is teaming up with SoundCloud to find new musical talent for NBA 2K22. Artists are encouraged to submit their original music for consideration. "The NBA 2K soundtrack has evolved in recent years as a true... Read More...
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Epic Games Acquires Harmonix, Developers of Guitar Hero and Rock Band

Ashley King
November 24, 2021
Epic Games (Fortnite) has acquired Harmonix, the game developer behind Rock Band and Guitar Hero. Harmonix announced it joined the Epic Games family of developers yesterday. They've created other music-focus... Read More...
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Ed Sheeran Is Playing Inside Pokemon Go – The Details

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November 21, 2021
Pop music crossovers with video games continue, as Ed Sheeran appears in Pokemon Go. Niantic has announced that Ed Sheeran will perform inside the Pokemon Go app. The performance will be available November 2... Read More...
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