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Branding & Advertising

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Nirvana lawsuit update

TikTok Licensing Is Trickier Than We Thought — Court Grants Partial Victory to Universal Music Group In Its TikTok Copyright Infringement Lawsuit Against Bang Energy Drink

Paul Resnikoff
July 15, 2022
UMG and its subsidiaries had claimed a case for Direct Infringement of copyrighted music in Bang’s TikTok promotional videos, and Contributory Infringement for allowing influencers to use that music to promot... Read More...

Warner Records and Bose Unveil ‘First of Its Kind’ Merch-Backed NFT Project — But Is It Too Late?

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Warner Records and Bose have officially partnered to release a “first of its kind” non-fungible token (NFT) collection, and amid a massive falloff in the space (as well as the broader crypto sector), the NFTs... Read More...
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Ed Sheeran teams up with independent clothing brand Lucy & Yak for a limited-edition organic 'capsule' collection. The unisex collection, consisting of dungarees ($77), a hoodie ($69), a t-shirt ($33), a... Read More...

Anuel AA and UFC Expand ‘Groundbreaking Marketing Partnership’ to Cover Licensing, Merch, and Live Performances

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Anuel AA has officially expanded his “groundbreaking marketing partnership” with Endeavor’s Ultimate Fighting Championship (UFC), which is now poised to use the Carolina, Puerto Rico-born artist’s music “duri... Read More...

Chartmetric Is Expanding Into Artist Branding Analytics — Get Ready for Data-Driven Advertiser Matches 

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Chartmetric is now expanding into an increasingly data-driven arena: artist branding. For decades, advertisers have been tapping into music to access rabid fan bases and targeted demos. But although lucrativ... Read More...
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Universal Music Group Officially Launches UMusic Media Network: ‘The Offering Allows for Audience Hypertargeting At a Scale’

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Amid a broader embrace of non-music entertainment from artists, Universal Music Group (UMG) has officially launched UMusic Media Network, which higher-ups describe as “a comprehensive media and data offering ... Read More...

APM Music Licenses Entire Catalog to XdMind for AI-Driven Adaptation In Games, Short-Form Video, and the Metaverse

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The world of music licensing is about to change dramatically, thanks to some groundbreaking developments in the AI space. Now, APM Music — owned by Sony Music Publishing and Universal Music Publishing Group —... Read More...
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Binance Sponsors The Weeknd’s Upcoming Tour — Introducing the ‘First Crypto Powered World Tour’

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The Weeknd has named Binance, the self-described “global blockchain ecosystem behind the world's largest cryptocurrency exchange,” as the “official sponsor” of his forthcoming After Hours Til Dawn Tour. The... Read More...
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Lil Nas X has officially signed a branding deal with M&M's, which described the pact as an opportunity “to harness the power of music and connect with fans in a fresh way.” The agreement between 23-year... Read More...

Retail Audio-Advertising Company Vibenomics Raises $12.3 Million, Touts ‘Licensed Background Music Library’

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Indianapolis-headquartered audio-advertising company Vibenomics has announced the close of a $12.3 million funding round and outlined plans to expand its reach and team. Five-year-old Vibenomics unveiled th... Read More...
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Gibson Wins Its Three-Year Lawsuit Over Guitar Shape Trademarks — Dean Guitars Found Guilty of Infringement

Ashley King
May 30, 2022
Gibson has won its lawsuit over guitar shape, with the court ruling that shape is part and parcel of a brand. Back in 2019, Gibson filed a lawsuit against Dean Guitars over the shapes of its 'Explorer' and '... Read More...
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Spotify Expands Audio ‘Call to Action’ Advertising Cards in the App

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Spotify is expanding its clickable 'call to action' audio advertising cards beyond just the United States. Reports from Australia highlight how the new call to action (CTA) cards are available for marketers ... Read More...
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