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Trending
  • Latest Music Industry Hires: RCS Worldwide, Ground Control Touring, Arc28 Entertainment, Nebula17, SeatGeek, Dolly Parton Estate, More
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Branding & Advertising

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Pepsi Halftime Super Bowl Sponsorship

It’s Official – Pepsi Is No Longer Sponsoring the Super Bowl Halftime Show

Ashley King
May 24, 2022
Pepsi is dropping out of the Super Bowl Halftime Show sponsorship after ten years. This year's performance featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar is the last for the soft dr... Read More...
Spotify Parcast union strike

Spotify Quietly Resumes Political Advertising Ahead of 2022 Midterms

Dylan Smith
May 24, 2022
Back in early 2020, Spotify paused all political advertising on its service in the U.S. Now, the Stockholm-based platform has revealed that it will resume showing ads from certain individuals and organization... Read More...
White Claw UK festivals

White Claw Dominates the UK Festival Scene With $5 Million Investment

Ashley King
May 23, 2022
White Claw Hard Seltzer has announced a $5 million investment in the UK festival circuit, making waves across more than 40 shows. The White Claw Wave of Summer Bar Experience features two floors with interact... Read More...
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Charli XCX Roblox Live Concert to Promote Samsung’s Latest Phones

Ashley King
May 13, 2022
Charli XCX is heading to Roblox for a live concert to promote Samsung's latest foldable smartphones. The Samsung Superstar Galaxy experience is now live in Roblox for all users. For a limited time, players c... Read More...
Dolly Parton TikTok musical

Dolly Parton and Doja Cat Star In TikTok’s Taco Bell Musical About Mexican Pizza

Ashley King
May 10, 2022
Dolly Parton stars opposite Doja Cat in TikTok's musical about Taco Bell's Mexican Pizza. Inspired by a meme, the musical will release a week after the Mexican Pizza returns to Taco Bell's menu. The country ... Read More...

The Methodology Behind Great Sync: A Breakdown for Brands, Content Creators and Supervisors

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What’s the secret behind great sync matches? Here’s a comprehensive look at the ‘Music Select Methodology (MSM)’ by Joe Belliotti of MassiveMusic North America. The following was created in collaboration wit... Read More...
Tyga Wavy Baby shoes

Federal Judge Blocks Sale of Tyga’s Wavy Baby Shoes for Being Vans Knockoffs

Ashley King
May 2, 2022
A federal judge has blocked the sale of Tyga's Wavy Baby Shoes after Vans sued, calling them knockoffs. Here's what we know. The attorney for Vans asked the judge to block sale of the shoes, arguing that cus... Read More...
Stephanie Quayle Wrangler Fender ad

Country Singer-Songwriter Stephanie Quayle Joins Wrangler + Fender Joint Collab

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Stephanie Quayle is joining Wrangler and Fender on their joint collaboration celebrating 75 years of cultural influence. The Big Sky Music Group recording artist will be the face of Wrangler x Fender, an exc... Read More...
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Warner Music Group Canada Moves to New Location in Downtown Toronto

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April 7, 2022
Warner Music Group has announced it is moving its Canadian businesses to a new location in downtown Toronto. Warner Music Group Canada is moving its businesses to The Well, a newly-built space in Toronto. Th... Read More...
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The LA Forum Is Now Known as the Kia Forum – Branding Deal Complete

Ashley King
April 4, 2022
The Forum in LA has completed its first naming rights deal with South Korean automaker Kia. It's now known as the Kia Forum. Kia America formally announced that it purchased the naming rights for the arena f... Read More...

FC Barcelona Members Overwhelmingly Approve ‘At Least’ 12-Season Sponsorship Deal With Spotify

Dylan Smith
April 4, 2022
In mid-March, Spotify announced an over $300 million sponsorship deal with FC Barcelona, including jersey branding and stadium-naming rights. Now, the Barcelona Members Assembly has officially ratified the mu... Read More...
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A$AP Rocky Launches Canadian Whisky Brand, Mercer + Prince

Ashley King
April 1, 2022
Rapper A$AP Rocky is teaming up with E&J Gallo for a Canadian whisky brand called Mercer + Prince. The musician partnered with Global Brand Equities on the creation of the whisky over the last two years.... Read More...
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