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Trending
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Branding & Advertising

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Universal Music Group Inks Sponsorship Deal With Malaysia’s Johor Darul Ta’zim F.C., Including An ‘Official Theme Song’ From Snoop Dogg

Dylan Smith
March 18, 2022
Earlier this week, Spotify dropped a reported $306 million on a “long-term” sponsorship deal with FC Barcelona. Now, Universal Music Group is preparing to “kick off” a “strategic global branding alliance” wit... Read More...

Spotify Confirms $300 Million+ FC Barcelona Sponsorship Deal, Including Jersey Branding and Stadium-Naming Rights

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March 16, 2022
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Five weeks back, reports indicated that Spotify (NYSE: SPOT) was closing in on FC Barcelona’s naming rights as part of a $320 million deal. Now, the Stockholm-based company has officially announced “a long-te... Read More...
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Busch Light will run a Super Bowl ad featuring Kenny G for the 'smoothest' ad in Super Bowl history. Busch Light is partnering with the sax player for an advertisement that will air during the big game. The ... Read More...
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Macklemore is joining the Clean Cause beverage company as its first Creative Director and celeb investor. The partnership brings together Clean Cause, a brand on a mission to support individuals in recovery ... Read More...
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Moneybagg Yo Introduces ‘Vior Alkaline Water’ in Latest Music Industry Beverage Play

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Rapper Moneybagg Yo has added his name to the growing list of artists (and music-industry companies) who are hunting for commercial success in the beverage space, with the introduction of “Vior Alkaline Water... Read More...

SoundCloud Releases Feature Film With Music From SoFaygo, Lourdiz, and Other Artists

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SoundCloud has released a film, The Day Ones, featuring tracks from a number of artists who rose to prominence on the music-sharing platform. Berlin-headquartered SoundCloud just recently debuted the 59-min... Read More...

LA’s Staples Center Officially Renamed ‘Crypto.com Arena’

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AEG’s Staples Center is officially rebranding as the Crypto.com Arena, the Anschutz Corporation subsidiary and the five-year-old cryptocurrency platform announced this morning. AEG and Crypto.com are schedu... Read More...
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Darius Rucker Partners with NFL, Fanatics for Apparel Line

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Country music star Darius Rucker is teaming up with the NFL and Fanatics for a new apparel line. "I've been a huge NFL fan my entire life, so it's a dream come true to see my logo right next to the NFL logo ... Read More...

As Catalog Music Thrives, Universal Music Finalizes ‘Strategic Initiative’ With Brand-Management Company Authentic Brands Group

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Universal Music Group (UMG) has officially finalized a “strategic initiative” with New York City-headquartered brand-development and marketing company Authentic Brands Group (ABG). The Big Three record labe... Read More...

Social Media Is Transforming Sync — Here’s How I’m Scoring Placements In the Digital Age

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Having recently placed her music in a Suave advert made specifically for TikTok, folk-soul singer and songwriter Tina Mathieu sat down with Digital Music News to discuss the deal and how social media is funda... Read More...
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Starbucks Introduces ‘Taylor’s Version’ Latte as Latest Fast Food Promotion

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November 12, 2021
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Starbucks and Taylor Swift is the latest fast food x music cross-promotion deal. Starbucks teamed up with Swift for 'Taylor's Version' of their caramel latte – and to promote the re-release of her Red album.... Read More...

Meet the Sync Superstar Behind the Ad for Nissan’s 2023 Z

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Fresh off a major placement in a Nissan Z ad, musician and composer Aaron Saloman joined Digital Music News to discuss the deal – and explain how seemingly small sync licensing successes can pave the way for ... Read More...
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