Branding & Advertising

Mercedes-Benz is one of the most recognized brands worldwide, and one of the largest advertisers. But outside of its more mainstream pitches, the company is tapping newer formats to excite a younger generati... Read More...

Wrigley is now suspending its advertising ties with Chris Brown following a domestic abuse incident on Sunday. Brown was involved in a violent argument with an unnamed women after the Clive Davis-hosted, pre... Read More...

Super Bowl Sunday frequently disappoints, especially when match-ups are lopsided. But this time, the heavily-favored New England Patriots fell to the underdog New York Giants, a stunning result that kept vie... Read More...

The Orchard is now jumping into the branding and advertising arena, a growing area of importance for the music industry. The digital distributor unveiled its Branding & Agency division this week, and out... Read More...

Samsung and Sprint have joined forces to bring the Beyonce brand to mobile phones. The Beyonce image is now spreading into the mobile world, thanks to a custom-tailored Samsung device called the B'Phone. The ... Read More...

EMI is now planning a major revitalization of its catalog roster, and tapping advertising firm Saatchi & Saatchi to craft the campaign. The major label is planning broad-based initiatives for artists lik... Read More...

Verizon Wireless is now trumpeting an exclusive download deal involving AC/DC, a longtime digital holdout. The deal is currently the focus of a number of Verizon Wireless advertisements, which also feature t... Read More...

Sprint and Atlantic Records are now pushing a significant, P2P-based promotional and advertising effort, according to a recent New York Post report. The deal will revolve around rapper Plies, who will offer ... Read More...

Intel is now preparing a major, music-related advertising campaign, according to several major label sources. The executives, who hail from one of the larger majors, spoke on the condition of anonymity.  The... Read More...

Interscope Geffen A&M is now preparing a number of artist-branded drinks, according to an announcement issued this week. The initiative involves Drinks Americas Holdings, Ltd., a Connecticut-based compan... Read More...

Starbucks has long been associated with good coffee and a cozy ambiance, but did you know that the coffee giant is also involved in the music industry? Yes, you read that right! Starbucks has been spinning mu... Read More...

Google is one of the world's largest and most influential companies, and it's always looking for ways to expand its advertising reach. Recently, the company announced that it is triggering a four-week test of... Read More...