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Trending
  • Latest Music Industry Hires: RCS Worldwide, Ground Control Touring, Arc28 Entertainment, Nebula17, SeatGeek, Dolly Parton Estate, More
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Branding & Advertising

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Pandora Local Advertising Solutions (via Miller Advertising)

Pandora’s Biggest Advertising Deal Yet

Paul Resnikoff
March 4, 2011
If your model is largely ad-supported, then it's always nice to score colossally huge advertising deals. And, that's exactly what Pandora just did with Toyota.  The companies are already holding hands on a m... Read More...

The Pandora App Blitz Continues: Big iPad Advertisers Confirmed

Alexandra Osorio
June 14, 2010
Pandora had a big presence before app-craziness took over. But the company's very aggressive app approach sparked a major surge in awareness and usage - before the rush of competitors caught on.  And, shortl... Read More...
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Best Buy Plays Different Musical Note

Paul Resnikoff
July 28, 2008
The music industry has undergone significant changes over the last two decades, primarily due to the rise of digital streaming platforms and the consequent decline of physical music sales. The once-popular CD f... Read More...
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Converse Rolling Doors, Grateful Dead, Cobain, Beatles Kicks

Alexandra Osorio
June 1, 2008
Converse is now planning artist-branded kicks featuring The Grateful Dead, The Doors, The Beatles, and Kurt Cobain. The tip comes from the Daily Swarm, which has been collecting information on the upcoming lin... Read More...
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NY Times Excoriates Starbucks Music, Criticizes Bland Brew

Paul Resnikoff
March 17, 2008
Starbucks was once a media darling, adored for its brew of business brilliance and customer connectedness. Now, amidst over-expansion and total marketplace saturation, that sentiment is starting to sour. On... Read More...
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Rock Brand 2.0: What Advertisers Really Want

Paul Resnikoff
March 13, 2008
If music is the soundtrack to our lives, then advertisers want a piece of the experience. But how can artists forge powerful and profitable relationships with brands?  At South by Southwest on Thursday, entrep... Read More...

Mercedes-Benz Expands Online Music Initiative

Paul Resnikoff
March 2, 2008
Mercedes-Benz is one of the most recognized brands worldwide, and one of the largest advertisers. But outside of its more mainstream pitches, the company is tapping newer formats to excite a younger generati... Read More...

Wrigley, Got Milk Suspending Chris Brown Campaigns

Paul Resnikoff
February 9, 2008
Wrigley is now suspending its advertising ties with Chris Brown following a domestic abuse incident on Sunday. Brown was involved in a violent argument with an unnamed women after the Clive Davis-hosted, pre... Read More...

Super Bowl XLII Stuns; Music-Related Ads Proliferate

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February 1, 2008
Super Bowl Sunday frequently disappoints, especially when match-ups are lopsided. But this time, the heavily-favored New England Patriots fell to the underdog New York Giants, a stunning result that kept vie... Read More...
Advertising

The Orchard Plays Madison Avenue Card, Spins Branding Division

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The Orchard is now jumping into the branding and advertising arena, a growing area of importance for the music industry. The digital distributor unveiled its Branding & Agency division this week, and out... Read More...

Samsung, Sprint Deliver Beyonce-Branded Phone

Paul Resnikoff
October 11, 2007
Samsung and Sprint have joined forces to bring the Beyonce brand to mobile phones. The Beyonce image is now spreading into the mobile world, thanks to a custom-tailored Samsung device called the B'Phone. The ... Read More...

EMI Prepares Catalog Push, Taps Saatchi & Saatchi

Alexandra Osorio
August 14, 2007
EMI is now planning a major revitalization of its catalog roster, and tapping advertising firm Saatchi & Saatchi to craft the campaign. The major label is planning broad-based initiatives for artists lik... Read More...
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    Will the Music Industry Ever Get a Handle on Rightsholder Payouts?

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