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Trending
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An Open Letter to the CEOs of Brands Advertising on Infringing Sites…

Paul Resnikoff
February 28, 2013
24
The following is being spearheaded by the Copyright Alliance, a non-profit, non-partisan public interest and educational organization representing artists, creators, and other innovators.   The petition is bein... Read More...
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A List of the Biggest Brands Supporting Piracy Online, as Published by USC Annenberg…

Paul Resnikoff
February 15, 2013
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Researchers at the USC Annenberg Innovation Lab first started naming advertising networks guilty of servicing pirate sites.  Now, they're naming the biggest brands using those networks.  Here's the list of the ... Read More...
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Notorious B.I.G.’s “Big Poppa,” Google Translated Into Spanish by Taco Bell…

Paul Resnikoff
February 8, 2013
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This is the handiwork of Taco Bell ad agency Deutsch, who by their own admission plugged the lyrics to "Big Poppa" into Google Translate for this ad.  Here's the semi-butchered result. And, for more automate... Read More...
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Hey Advertisers: You Might Want to Ask VEVO for a Refund…

Paul Resnikoff
February 1, 2013
Or, at least an audit. This all started last week when YouTube eliminated 156 million viewcounts for Lady Gaga, which turned out to be the tip of an iceberg.  That iceberg, which quietly floated by in December,... Read More...
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MEGA Declares War on Pirate-Based Google Advertising…

Paul Resnikoff
January 23, 2013
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So who's the bigger pirate: Kim Dotcom, or Google? It's an extremely inconvenient question for a world that has cleanly cast Dotcom the villiain, and Google the hero.  But perhaps it's only fitting that a Holly... Read More...
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Awkward: TuneCore Found Advertising on 4Shared.com…

Paul Resnikoff
January 16, 2013
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This was spotted Wednesday afternoon by David Lowery, who snapped this very unfortunate screenshot.  "Artists pay TuneCore to distribute their albums and music on paid platforms, and Tunecore pays pirate site 4... Read More...
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Levi’s Is Now Pulling Its Ads from Pirate Sites…

Paul Resnikoff
January 7, 2013
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Because shaming works, especially when it involves image-sensitive brands. And especially when your image includes something like this. According to recent comments issued to the LA Times, Levi's is now taki... Read More...
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USC Is Now Researching the Amount of Advertising Flowing Into Pirate Sites…

Paul Resnikoff
December 13, 2012
As Lars Ulrich said twelve years ago, "someone's gonna profit off all this." But instead of whacking each mole, what if you cut off the food supply for all the moles?  The next question, now the focus of an ong... Read More...
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Music Startup Says 80 Percent of Facebook Ad Clicks are Bots…

Paul Resnikoff
July 31, 2012
If Limited Run has 99 problems, then Facebook is no longer one of them. The company, which builds pages and platforms for musicians, labels, and other artists, is now ditching Facebook after a series of awful e... Read More...
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Coors Asked Jason Aldean to Change His Lyrics. So He Did…

Paul Resnikoff
July 24, 2012
How much is that sponsorship deal worth to you? As part of a just-signed deal with Coors Brewing Company, country star Jason Aldean agreed to change the lyrics to his latest track, 'Take a Little Ride.' The ... Read More...
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AdRev: It Finds Your YouTube Videos, and Wraps Them With Ads

Paul Resnikoff
May 11, 2012
If Tunecore solved the 'iTunes problem' for smaller artists, then who gets to solve the 'YouTube problem'? Meaning, who's got that simple-stupid solution for directly managing and monetizing your YouTube colle... Read More...
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92% of Consumers Prefer Word-of-Mouth Over Any Form of Advertising

Paul Resnikoff
April 28, 2012
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"Ninety-two percent of consumers around the world say they trust 'earned media,' such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent... Read More...
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