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Mountain Dew Pulls ‘The Most Racist Commercial In History’…

Paul Resnikoff
May 1, 2013
2
The spot, conceptualized by Tyler, The Creator (go figure), is actually part of a three-part series. The focus is now on the third spot, which features a goat character named 'Felicia,' a thoroughly battered wa... Read More...
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Report: TV Advertisers Overwhelmingly Prefer Older, Familiar Music…

Helienne Lindvall
April 26, 2013
2
Legacy artists, old rockers and major labels still rule the world of UK TV advertising, according to a new survey by sync specialist AdbreakAnthems.com.  The top musical choices to accompany ads for anything fr... Read More...
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Chevrolet: “We Are No Longer Affiliated with Grooveshark In Any Manner”

Paul Resnikoff
April 2, 2013
15
Chevrolet has now severed all ties with Grooveshark, and discontinued a lucrative advertising campaign with the company.  In an email received by Digital Music News on Tuesday afternoon, an executive at parent ... Read More...
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Because Brands Care About Brands, Not Bands…

Paul Resnikoff
April 1, 2013
5
Canadian Music Week, branding panel #1. Canadian Music Week, branding panel #2. As badly as this industry wants consumer brands to champion and develop artists, the reality is that brands are limited bene... Read More...
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The Advertising Agency for the Grammy Awards Also Promotes Piracy In Times Square…

Helienne Lindvall
March 26, 2013
32
This story has been updated to reflect new information about the role of American Eagle Outfitters (see below). Check back for ongoing updates (last update, 3/27, 1 pm PCT).  Advertising agency TBWA\Chiat\Da... Read More...
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Chevrolet Is Now Financing Grooveshark’s Mobile Expansion…

Paul Resnikoff
March 20, 2013
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Apple is blocking the Grooveshark app based on copyright concerns.  Google is blocking the Grooveshark app on copyright concerns.  Chevrolet is now empowering a fully-mobile, HTML5 Grooveshark mobile solution t... Read More...
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An Open Letter to the CEOs of Brands Advertising on Infringing Sites…

Paul Resnikoff
February 28, 2013
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The following is being spearheaded by the Copyright Alliance, a non-profit, non-partisan public interest and educational organization representing artists, creators, and other innovators.   The petition is bein... Read More...
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A List of the Biggest Brands Supporting Piracy Online, as Published by USC Annenberg…

Paul Resnikoff
February 15, 2013
7
Researchers at the USC Annenberg Innovation Lab first started naming advertising networks guilty of servicing pirate sites.  Now, they're naming the biggest brands using those networks.  Here's the list of the ... Read More...
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Notorious B.I.G.’s “Big Poppa,” Google Translated Into Spanish by Taco Bell…

Paul Resnikoff
February 8, 2013
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This is the handiwork of Taco Bell ad agency Deutsch, who by their own admission plugged the lyrics to "Big Poppa" into Google Translate for this ad.  Here's the semi-butchered result. And, for more automate... Read More...
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Hey Advertisers: You Might Want to Ask VEVO for a Refund…

Paul Resnikoff
February 1, 2013
Or, at least an audit. This all started last week when YouTube eliminated 156 million viewcounts for Lady Gaga, which turned out to be the tip of an iceberg.  That iceberg, which quietly floated by in December,... Read More...
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MEGA Declares War on Pirate-Based Google Advertising…

Paul Resnikoff
January 23, 2013
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So who's the bigger pirate: Kim Dotcom, or Google? It's an extremely inconvenient question for a world that has cleanly cast Dotcom the villiain, and Google the hero.  But perhaps it's only fitting that a Holly... Read More...
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Awkward: TuneCore Found Advertising on 4Shared.com…

Paul Resnikoff
January 16, 2013
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This was spotted Wednesday afternoon by David Lowery, who snapped this very unfortunate screenshot.  "Artists pay TuneCore to distribute their albums and music on paid platforms, and Tunecore pays pirate site 4... Read More...
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