Branding & Advertising

This is a battle that appears to be bleeding beyond the major labels. We've seen the markings of a broader artist and industry backlash, and now, there's this.  The sharpest attack on Grooveshark is now coming... Read More...

Internet radio keeps surging; it appeals to more people now than ever before in history. And one of the biggest beneficiaries (and drivers) of this growth has been Pandora, whose listener hours doubled in the ... Read More...

The music industry has undergone significant changes over the last two decades, primarily due to the rise of digital streaming platforms and the consequent decline of physical music sales. The once-popular CD f... Read More...

Converse is now planning artist-branded kicks featuring The Grateful Dead, The Doors, The Beatles, and Kurt Cobain. The tip comes from the Daily Swarm, which has been collecting information on the upcoming lin... Read More...

Starbucks was once a media darling, adored for its brew of business brilliance and customer connectedness. Now, amidst over-expansion and total marketplace saturation, that sentiment is starting to sour. On... Read More...

If music is the soundtrack to our lives, then advertisers want a piece of the experience. But how can artists forge powerful and profitable relationships with brands?  At South by Southwest on Thursday, entrep... Read More...