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Pandora Unveils 'Sound On' Marketing Campaign, Including a New Sonic Logo

Pandora Launches an Advertising Consultancy to Improve Audio Ads… on Pandora

Marsha Silva
June 13, 2019
Pandora announces 'Studio Resonate' to help advertisers craft optimal audio commercials. Pandora, now wholly-owned by Sirius XM, just revealed Studio Resonate, an internal branch designed to help interested ... Read More...
Following Pandora Acquisition, SiriusXM CEO Confirms New Job Cuts

Post-Pandora Acquisition, SiriusXM Slashes 60 Positions

Daniel Sanchez
May 2, 2019
1
Last week, SiriusXM revealed its joint Q1 2019 financial report following its acquisition of Pandora Radio. The satellite radio company’s pro forma revenue jumped 10% year-over-year to $1.9 billion, up from ... Read More...
Following $3.5 Billion Acquisition, SiriusXM Forms First Dedicated Original Content Team at Pandora

Post-Ticketfly, Pandora Integrates Ticketmaster Shows Into Its Artist Streams

Paul Resnikoff
April 30, 2019
Pandora has officially announced its partnership with Live Nation-owned Ticketmaster. At its core, this partnership is designed to match fans with targeted concert tickets, specifically when the artist is to... Read More...
SiriusXM Reveals Multi-Million Dollar Raises for Top Executives

SiriusXM CEO Jim Meyer Bags $17.6 Million In 2018 — And That Wasn’t Even the Biggest Payout

Daniel Sanchez
April 23, 2019
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Making millions, but largely in stock options. Satellite radio giant SiriusXM has unveiled pay raises for its top staff.  In a regulatory filing, SiriusXM has confirmed multiple pay raises for its top five e... Read More...
SiriusXM Unveils Pandora Now, a Cross-Platform Experience for Both Platforms

SiriusXM Unveils Pandora Now, Its First Cross-Platform Experience

Daniel Sanchez
April 4, 2019
SiriusXM is going all-in on its Pandora acquisition. SiriusXM has been busy following its acquisition of Pandora Radio. Several weeks ago, the satellite radio company unveiled an original content team at ... Read More...

Red Bull Music Academy and Red Bull Radio Are Shutting Down

Ashley King
April 3, 2019
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Red Bull Music Academy and Red Bull Radio are both shutting down in 2019. Red Bull informed employees of both RBMA and Red Bull Radio of the decision last week. Both of the properties will cease operatio... Read More...

Pandora Is Testing Interactive Voice Ads Later This Year

Ashley King
April 2, 2019
Pandora has confirmed that it is testing 'interactive voice ads' that allow listeners to speak directly to the advertisement. Listeners can get more information about the product being advertised, or skip th... Read More...
Pandora Launches Stories, Allowing Artists to Add Commentaries onto Playlists

Pandora Unveils ‘Sound On’ Marketing Campaign, Including a New Sonic Logo

Daniel Sanchez
March 21, 2019
SiriusXM continues to reshape Pandora’s identity. Yesterday, Pandora updated a key feature. Departing from its previous Thumbs Up/Down recommendation system, the digital radio service unveiled six new lis... Read More...
Following $3.5 Billion Acquisition, SiriusXM Forms First Dedicated Original Content Team at Pandora

Following Its $3.5 Billion Acquisition, SiriusXM Forms the First Dedicated Original Content Team at Pandora

Daniel Sanchez
March 7, 2019
SiriusXM has now capitalized on its Pandora acquisition. In a surprise move last September, Liberty Media’s SiriusXM confirmed it had fully acquired Pandora Radio.  The $3.5 billion all-stock deal valued Pan... Read More...

Zacks Investment Research Lowers Its Sirius XM (SIRI) Rating to SELL

Ashley King
February 25, 2019
Sirius XM (SIRI) has been posting healthy subscriber increases since 2010. But slowed growth projections have caused Zacks Investment Research to re-assess the stock for 2019, dropping it from HOLD to SELL. ... Read More...

Can Free Streaming Work? Global’s DAX Is Now Slacker Radio’s Exclusive Audio Advertising Partner

Paul Resnikoff
February 7, 2019
Global-owned DAX has just scored an exclusive deal with Slacker Radio. But how well can they monetize it? Ad-supported audio has always been a soggy revenue source.  But smarter ad technologies and approache... Read More...
Pandora CEO Roger Lynch Forced Out Following SiriusXM Acquisition Approval

Pandora CEO Roger Lynch Forced Out Following SiriusXM Acquisition Approval

Daniel Sanchez
January 30, 2019
Pandora CEO Roger Lynch was unable to solve listener engagement issues. SiriusXM has released its operating and financial results for the fourth fiscal quarter and the full-year of 2018. The satellite rad... Read More...
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