The 2021 Grammys delivered record-low ratings and viewership, but the Recording Academy is already looking ahead to the awards show’s 2022 edition — on a Monday night.
Recording Academy higher-ups announced today that they have scheduled the 64th annual Grammys for Monday, January 31st, 2022, with the televised ceremony set to span a staggering 210 minutes (8 PM to 11:30 PM EST) once again. (2016’s 58th Grammys were actually the first to take place on Monday instead of Sunday.) Plus, the 64-year-old organization intends to unveil additional details about the 2022 nominees “in the coming months,” according to the brief piece.
Worth reiterating here is that the 2021 Grammys, which the Recording Academy delayed from the traditional late-January date due to COVID-19 concerns, were the first to take place in March since the 37th Grammys in 1995. Moreover, the March 14th start date was the latest of any Grammys event since 1972, in what was the final ceremony to air on ABC.
Consequently, a little over 10 months remain until the 2021 Grammys, and it’ll be interesting to see which changes the Recording Academy implements ahead of the happening. As initially mentioned, the 2021 Grammys struck all-time lows in the viewership and ratings departments, with total viewers having declined from 18.7 million in 2020 to 8.8 million this year.
Furthermore, the 2021 Grammys delivered a 2.1 rating in the coveted 18-49 demographic – a 61 percent decline from 2020’s 5.4 rating – and this total as well as the viewership figure reflect watchers on CBS, CBS.com, CBS’s app, and Paramount+ alike. The tumble also arrived despite main-ceremony performances from artists such as Billie Eilish, Taylor Swift (who boycotted last year’s show), Post Malone, BTS, and several other well-known acts.
Building upon the point, a livestream of BTS watching the Grammy Premiere, which took place before the ceremony proper, nearly outperformed the Grammys broadcast itself.
Given these facts and the broader dip in awards-show viewers – The Golden Globes, the Billboard Music Awards, and the American Music Awards suffered double-digit viewership falloffs – it goes without saying that the Recording Academy will take steps to rebound in the audience department.
Precisely what these steps will encompass remains to be seen, but as the entity implemented all manner of sweeping changes in 2020, following Deborah Dugan’s shocking allegations, the measures could prove comprehensive.
In spite of the far-reaching reforms, though, the 2021 Grammys weren’t free of controversy, as The Weeknd, Halsey, Ellie Goulding, and others criticized the event and/or the concept of awards shows. Halsey quickly deleted her firmly worded complaint from social media, but The Weeknd, who received zero Grammy nominations for the 2021 event, doubled down on his stance earlier this month.
Is this a repost of last year’s post-Grammy show story? NARAS hasn’t looked forward, at all. They keep churning through the same terrible leadership and dreadful ideas. The academy has lost its way; completely derailed. When will this organization begin to live up to the ideals it was supposedly founded upon? When will it look to help artists as the mission, as opposed to going for the money grab at every turn? It is time to clean house or the oldy, moldy folks, re-imagine the structure and goals, and get to real work.
Grammys have been irrelevant for years. People don’t care about this fake award anymore.
That’s not really true as the Grammy Awards are watched by millions, get substantial revenue (despite it dwindling for a few years now) and provide a sales boost to both nominees and winners of the award.
You are such a moron. That’s hilarious.
Idiots like you hate facts. Calling me names doesn’t make the facts go away.
Most of the entertainment industry has lost touch with middle America as they call it. What we call family values no longer matter. Vulgarity and wokeness have turned off most Americans. I certainly haven’t watched an award show for a few years and I’m part of the industry or I used to be. Not much to be proud of there anymore and not much to identify with. The entertainment industry has lost its way and they seem determined to continue on this path. I guess low ratings and loss of revenue are not yet causing the kinds of changes that are really needed. I’m supposed to vote and I don’t because there is very little that I care about being presented. So sorry to see this loss of concern for what we used to call family values and yes, love of what used to be America.
Zzzz. Middle America has been a joke of bible thumpers and rednecks for the longest time. Being aware of social issues and taking and stand isn’t something new. “Wokeness” is a tired term that those opposed to voicing an opinion and taking action use to try and minimize others.
You don’t have any opinion. You are a fucking brainwashed retard. You are just parroting garbage and lies that morons like you spewing on tv and twitter. That retarded pedophile Biden bombs Syria and days later a Syrian refugee brought in the US by the Democrats kills a bunch of Americans in response. But scums like you blamed it on everyone else but the terrorist and the Democrats.
Nice screen name. Without reading your lame comments, it is apparent you don’t matter.
Hank, what are the “social issues” these days?
Wet Ass Pussy?
Being a whore?
Being a Tranny?
Mentally ill black people being so existentially oppressed that they have to constantly make up bogus racial incidents?
Keep voting Democrat, the party that fought a war to keep black people enslaved and as property, and then the Democrats tried to deny black people gun rights so they could defend themselves, and then the Democrats tried to deny blacks the right to vote.
Flush your anti-depressants and get out in the real world and talk to normal people.
Wow, you’re completely unhinged. How do you think anyone wants to engage in a real conversation with you when that’s your response.?
Hank, what is a “real conversation”?
Am I supposed to agree with every stupid point you make?
What are the “social issues” of today that you speak of?
According to the Grammys, having a Wet Ass Pussy, strutting around like a fat ho, wanting to say the N-Word constantly, and being a phony “hard” icon is the way forward for “empowered” black wimmens.
These minstrel prostitutes are nothing more than another variation of Stepin Fetchit, or worse. They do nothing but further debase black culture, or what’s left of it. They’re the artistic equivalent of Detroit, or Gary, Indiana. Keep voting Democrat, the party of enslavement. The Promised Land is right around the corner. Massa on TV says so.
Glad I can mark that date to instead loofa my stretchmarks. I am sure the celebutards are already composing their hate-Trump speeches and woke scoldings.
More idiocy from you. You’re consistent with it.