Branding & Advertising

The “Can’t Feel My Face” singer has vowed to cut professional ties with the international retail chain following a racially insensitive ad in which a young black boy wears a hoodie with 'coolest monkey in the... Read More...

Synch licensing is lonely.  So Songtradr is throwing an offline synch licensing party. When it comes to synch licensing, most of the action is either online or behind-the-scenes.  If you're an artist, you ra... Read More...

Jeep is now spotlighting Halsey for their latest Renegade model push.  And this is some serious artist exposure. Halsey just scored a serious advertising deal — with Jeep.  The ad campaign, just disclosed by... Read More...

The Beastie Boys are one of my favorite groups of all time.  But they've officially sold out. What part of 'never' did the surviving Beastie Boys not understand? When founding member Adam Yauch (aka MCA) ... Read More...

Out of touch, or just a horrible excuse? Google Europe boss says not to worry, as extremists only make pennies on YouTube ads, as companies flee the web giant. Last week, The Times published a damning invest... Read More...

KISS 'Air Guitar Strings'. Really? KISS is a marketing machine that knows no limits.  But it's also a marketing machine making millions.  And for those who just can’t enough of their air guitar —as well as t... Read More...