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  2. Branding & Advertising

Can Free Streaming Work? Global’s DAX Is Now Slacker Radio’s Exclusive Audio Advertising Partner

Paul Resnikoff
February 7, 2019
Global-owned DAX has just scored an exclusive deal with Slacker Radio. But how well can they monetize it? Ad-supported audio has always been a soggy revenue source.  But smarter ad technologies and approache... Read More...
Sony/ATV Music Publishing Offices, Nashville

Sony/ATV Scores a Juicy Queen Sync in Amazon Alexa’s Super Bowl Spot

Ashley King
February 1, 2019
Sony/ATV Publishing has landed a high-profile sync on Amazon's Alexa Super Bowl commercial. The spot features a star-studded celebrity line-up, all of whom experience failed beta tests of Alexa devices.  Thr... Read More...

LG’s $380 BTS-Branded Smartphone Is Another Easy Sellout

Ashley King
January 17, 2019
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BTS is putting their ultra-successful merchandising strategy into overdrive. LG announced the Q7+ BTS Edition (Q617QA) last September for South Korea, but it's finally making its way to the United States. Th... Read More...
Deezer CEO: We'll Buy SoundCloud 'At the Right Price'

Deezer Taps Triton-Powered Programmatic Ads to Boost Free Tier Revenues

Ashley King
December 5, 2018
Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio advertising. Triton is one of the biggest providers of audio advertising in the industry.  Deezer says ... Read More...

Janet Jackson Replaces WMA With Paradigm For Global Representation

Ashley King
November 28, 2018
Janet Jackson has announced a new partnership with Paradigm Talent to represent her brand globally. Paradigm will represent Jackson's entire brand, including touring, theatrical, film, branding, and more.  J... Read More...

AdsWizz Is Now Integrated With Google Display and Video 360

Ashley King
November 20, 2018
Hot on the heels of iHeartMedia's acquisition of Jelli, AdsWizz has announced integration with Google Display and Video 360. Pandora acquired AdsWizz earlier this year in a deal estimated to be worth $145 mi... Read More...

iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio Advertising

Ashley King
November 19, 2018
What bankruptcy?  iHeartMedia is doubling-down on audio ad-tech with a Jelli acquisition. Today, the company announced that it would acquire Jelli Inc. The small tech startup is responsible for iHeartMedia's... Read More...

Post Malone’s Custom-Designed $60 Crocs Sell Out In 24 Hours — But More Are Coming

Ashley King
November 2, 2018
Yesterday, rapper Post Malone announced a partnership with Crocs to create a customized design. The resulting 'Post Malone x Crocs' sold out in less than 24 hours. That Apple-style quick sellout was probably... Read More...

Warner Music Group Acquires EMP Merchandising for $180 Million

Ashley King
September 17, 2018
Today Warner Music Group announced it plans to buy EMP Merchandising Handelsgesellschaft mbH (EMP) for $180 million. EMP is a European specialty entertainment and music merchandise e-tailer and is currently ... Read More...

Beats by Dre Is Now the Official Headphone of the NBA

Ashley King
September 5, 2018
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Beats by Dre just became the official headphone partner of the NBA.  The announcement was made today by Dr. Dre and Jimmy Iovine. The new deal covers a wide range of marketing and merchandising opportunities... Read More...

Who Wrote the Powerful Music for Nike’s Colin Kaepernick ‘Just Do It’ Ad?

Marsha Silva
September 5, 2018
A new Nike ad starring former NFL quarterback Colin Kaepernick is set to debut during Thursday night's season-opening game.  But who penned the stirring background music? Kaepernick is the high-profile athle... Read More...

Travis Scott Is Giving Away $100,000 to Fans on Twitter — Using Square’s ‘Cash’

Marsha Silva
August 15, 2018
Travis Scott is taking the Astroworld marketing plan to an entirely new level. Houston-based rapper Travis Scott is looking to spread the love to his fans after the success of his Astroworld album.  The rapp... Read More...
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