Branding & Advertising

Too expensive, bad service.  Welcome to Drake's brand-new restaurant, Pick 6ix. Like many successful rappers, Drake is all about building well-diversified empires.  But Drake's latest foray into fine dining ... Read More...

Gold medal-winning snowboarder Shaun White is now at risk of losing multiple, high-value sponsorships.  The reason: a previously-buried sexual assault accusation filed in 2016. It should have been one of the... Read More...

H&M's 'Coolest Monkey In the Jungle' hoodie is sparking a massive outrage.  Now, the store is dealing with incidents at its stores. It started with a hoodie.  Now, H&M is dealing with a growing publi... Read More...

The “Can’t Feel My Face” singer has vowed to cut professional ties with the international retail chain following a racially insensitive ad in which a young black boy wears a hoodie with 'coolest monkey in the... Read More...

Synch licensing is lonely.  So Songtradr is throwing an offline synch licensing party. When it comes to synch licensing, most of the action is either online or behind-the-scenes.  If you're an artist, you ra... Read More...

Jeep is now spotlighting Halsey for their latest Renegade model push.  And this is some serious artist exposure. Halsey just scored a serious advertising deal — with Jeep.  The ad campaign, just disclosed by... Read More...

The Beastie Boys are one of my favorite groups of all time.  But they've officially sold out. What part of 'never' did the surviving Beastie Boys not understand? When founding member Adam Yauch (aka MCA) ... Read More...