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    Recent

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Trending
  • Live Nation Fires Back Against the FTC’s ‘Misguided’ BOTS Act Suit, Claims Responsibility for ‘Nearly Every Major Technological Advancement in the Fight Against Bots’
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  2. Branding & Advertising

Your Favorite Band Will Never Play at SeaWorld Again…

Paul Resnikoff
December 11, 2013
This is the power that one documentary is wielding against a massive, multi-billion dollar amusement corporation.  As of this morning, Cheap Trick became the fourth band this month to cancel an upcoming SeaWo... Read More...
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will.i.am on VEVO: “They’re Forcing Artists to Support Brands They Don’t Like”

Paul Resnikoff
October 30, 2013
23
will.i.am  had no problem being a spokesperson for Megaupload, but then again, that's probably because they paid him a ton of money, very simply and very directly.  And, when all was said and done, will.i.am ... Read More...
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Taco Bell: SXSW Rockumentary ‘Hello Everywhere’

Priscilla Kim
August 20, 2013
1
Taco Bell has been an avid supporter of music since 2006 through its Feed the Beat program, which provides exclusive opportunities to both fans and bands to connect with each other. In continuation of music ap... Read More...
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Triton Digital Partners Up with Semcasting. No More Cookies.

Priscilla Kim
August 1, 2013
Triton Digital, a digital audio technology company, has partnered with multi-channel targeting company Semcasting to reach the audience more effectively through Triton's a2x network, which is the only programma... Read More...
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Google Signs White House Agreement to Reduce Ad-Supported Piracy…

Paul Resnikoff
July 15, 2013
9
And not just Google, but Microsoft, the Interactive Advertising Bureau, 24/7 Media, Adtegrity, AOL, Condé Nast, Yahoo, and SpotXchange have also signed the agreement to limit the amount of ad-supported piracy o... Read More...
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Introducing Daft Punk ‘Get Lucky’ Condoms…

Paul Resnikoff
July 10, 2013
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Because the last thing you want is to stay out all night and get unlucky... Introducing: the Daft Punk 'Get Lucky' condom line, powered by Durex. Any questions? Please consult your local Durex representat... Read More...
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Mountain Dew Pulls ‘The Most Racist Commercial In History’…

Paul Resnikoff
May 1, 2013
2
The spot, conceptualized by Tyler, The Creator (go figure), is actually part of a three-part series. The focus is now on the third spot, which features a goat character named 'Felicia,' a thoroughly battered wa... Read More...
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Report: TV Advertisers Overwhelmingly Prefer Older, Familiar Music…

Helienne Lindvall
April 26, 2013
2
Legacy artists, old rockers and major labels still rule the world of UK TV advertising, according to a new survey by sync specialist AdbreakAnthems.com.  The top musical choices to accompany ads for anything fr... Read More...
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Chevrolet: “We Are No Longer Affiliated with Grooveshark In Any Manner”

Paul Resnikoff
April 2, 2013
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Chevrolet has now severed all ties with Grooveshark, and discontinued a lucrative advertising campaign with the company.  In an email received by Digital Music News on Tuesday afternoon, an executive at parent ... Read More...
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Because Brands Care About Brands, Not Bands…

Paul Resnikoff
April 1, 2013
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Canadian Music Week, branding panel #1. Canadian Music Week, branding panel #2. As badly as this industry wants consumer brands to champion and develop artists, the reality is that brands are limited bene... Read More...
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The Advertising Agency for the Grammy Awards Also Promotes Piracy In Times Square…

Helienne Lindvall
March 26, 2013
32
This story has been updated to reflect new information about the role of American Eagle Outfitters (see below). Check back for ongoing updates (last update, 3/27, 1 pm PCT).  Advertising agency TBWA\Chiat\Da... Read More...
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Chevrolet Is Now Financing Grooveshark’s Mobile Expansion…

Paul Resnikoff
March 20, 2013
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Apple is blocking the Grooveshark app based on copyright concerns.  Google is blocking the Grooveshark app on copyright concerns.  Chevrolet is now empowering a fully-mobile, HTML5 Grooveshark mobile solution t... Read More...
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    Chartmetric’s Data Reveals Some Interesting New Realities About the Global Music Market In 2026

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