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  2. Branding & Advertising

Which Car Brands Are Mentioned Most In Music? Take a Look…

Paul Resnikoff
February 21, 2017
What are the most frequently mentioned car brands in popular music?  AutoNation actually scrapped though hundreds of thousands of songs to figure this out. Whether it's ZZ Top, Prince, the Beach Boys or Drak... Read More...

Pornhub’s ‘Lonely Night’ Christmas Ad Hits 1.5 Million Views (In One Weekend)

Paul Resnikoff
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Pornhub's unprecedented Christmas ad could be its biggest one yet.  And, a classic carol could be changed, forever. We first reported Pornhub's strange decision to shoot a Christmas-themed, 'Safe for Work' (... Read More...

Pornhub’s ‘Lonely Night’ Christmas Ad Reaches Half-a-Million Views (In One Day)

Paul Resnikoff
December 9, 2016
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It's a joyous take on getting through the lonely, depressing holidays.  Now, more than half a million people have watched Pornhub's provocative Christmas spot — in little more than a day. What do you get whe... Read More...
xHamster Beer Awaits!

xHamster Just Launched Its Own Beer (And It Looks Pretty Tasty)…

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Major adult sites are now using their profits to expand beyond porn.  That includes xHamster, which is now launching its own beer.  Is music far behind? Music isn't the only media industry to experience mass... Read More...

Barneys Is Selling a Black Flag T-Shirt for $265

Paul Resnikoff
August 3, 2016
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Do you have that in color? Barneys New York is now drastically marking up a number of iconic band t-shirts, perhaps proving the extreme prices that legendary musicians can fetch.  The selection includes a ra... Read More...

Thom Yorke Is the Human Embodiment of Satan and All Evil…

Paul Resnikoff
July 27, 2016
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Of all the people... why Thom Yorke? Somehow, Radiohead frontman Thom Yorke has become the human embodiment of Satan and all of his vices, according to a declaration by Christian fundamentalist group Generat... Read More...

Father John Misty Offered $250,000 for a Chipotle Ad, TURNS IT DOWN

Paul Resnikoff
July 26, 2016
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How much do you value your credibility? We've written a lot about 'selling out,' and how the lines have completely changed since the 60s.  But there's definitely still a line, especially for artists on the i... Read More...
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Sirius XM Added Half-a-Million Subscribers In Just 3 Months

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July 26, 2016
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Despite having missed their second quarterly forecast earnings, Sirius XM Satellite Radio is rapidly adding subscribers.  The company just released their second quarterly statement showing more than half a ... Read More...

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July 22, 2016
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Don't have money for studio time? Here's an idea. Post a Craigslist that discusses your brilliance and why it's a great idea to "invest" in you by giving you free studio time. That's just what one Nashville b... Read More...

Selena Gomez Charges $550,000 for One Social Media Post

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July 22, 2016
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This is the most liked picture ever on Instagram.  It's also the most expensive. Selena Gomez is now pulling down more than half-a-million dollars for one social media post, according to figures calculated b... Read More...

Never Say These 11 Phrases When Pitching Your Music For Film and TV

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July 15, 2016
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I've been lucky enough to have my songs placed about 30 times over the past 6 years in TV shows, films and commercials. Well, luck really had little to do with it. There's very little luck involved in the m... Read More...

Major Label CEO Confirms That ‘Playlist Payola’ Is a Real Thing…

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May 20, 2016
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If you don't sign with my label, you won't get onto my playlist. If you're looking for an industry cliché, here's a good one: 'playlists are the new radio.'  And like most clichés, it's partly true: playlists ... Read More...
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