Branding & Advertising

The Hollywood Reporter-Billboard Group is rebranding to MRC Media. Parent company Valence Media is also changing its name. The move comes after The Hollywood Reporter editorial director Matthew Belloni depar... Read More...

In late 2018, electronic artist GRAVES was booking his first U.S. headlining tour in support of his sophomore EP, Far From Here. The following article comes from Thinketing’s Marketing Education division, a ... Read More...

The rap group Bone Thugs-n-Harmony has officially changed its name to "Boneless" Thugs-n-Harmony—not as an early April Fools' joke or as a result of a lost bet, but because of a high-priced branding deal with... Read More...

J. Cole has signed a multiyear sponsorship deal with shoe and apparel powerhouse Puma.  The 35-year-old took to Twitter to announce the agreement, writing, "Been imagining this for 10 years. It's time." A... Read More...

Attorney General Maura Healey, of Massachusetts, has claimed that the vaping brand JUUL tried to hire Miley Cyrus and other high-profile influencers to popularize vaping products.  The Miley Cyrus accusation w... Read More...

Bud Light is taking its Post Malone ownership sponsorship to an entirely next level. Having featured the rapper’s image on special-edition Bud Light cans last year, the Anheuser-Busch brand recently revealed... Read More...