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Branding & Advertising

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  2. Branding & Advertising

Sonos Introduces Speaker Rentals ⁠— Would You Pay To Rent High-End Sound?

Ashley King
October 7, 2019
Sonos has launched a new subscription service for its connected home speakers. Sonos Flex subscriptions start at €15 ($16.50 USD) per month and can be cancelled anytime. It seems as though the high-end speak... Read More...
Facebook vs. TikTok

TikTok Bans All Political and Advocacy Advertising on the Platform

Ashley King
October 7, 2019
TikTok is setting itself apart from Facebook and Twitter by banning political and advocacy advertising. In a blog posted late Friday, TikTok confirmed it will not allow political ads on the platform. TikTok ... Read More...

Bud Light Basically Owns Post Malone at This Point

Paul Resnikoff
October 4, 2019
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For those who love the taste of Bud Light and the music of rapper Post Malone, the ultimate partnership has been established with the limited-edition, 16 oz. Bud Light can that features the mug of Post Malone... Read More...

NHL Announces a Major Two-Year Partnership With Green Day — Is This Hockey’s New House Band?

Marsha Silva
September 30, 2019
The National Hockey League (NHL) has recently made an exciting announcement that has got music and sports fans alike buzzing with excitement. The NHL has partnered with the legendary California punk-rock trio... Read More...

Some Instagram Influencers ⁠Are Selling Their Close Friends Status on Patreon

Ashley King
September 25, 2019
Many Instagram influencers are turning to Patreon to monetize some of the platform's features.  Are musicians next? Last year in November, Instagram rolled out a new feature for the platform called Close Fri... Read More...

Maroon 5 and Apple Collab to Promote ‘Memories’ in iOS 13 Photos App

Ashley King
September 25, 2019
Maroon 5 and Apple have teamed up to offer the band's latest single, "Memories" on the iOS Photos app. The Memories feature launched with the most recent iOS 13 update. This marks the first time Apple has co... Read More...

Nipsey Hussle’s Puma Collection Is Still Happening — Official Release Next Month

Marsha Silva
August 21, 2019
The status of a Puma collaboration with Nipsey Hussle was previously unclear. Nipsey Hussle had been collaborating with Puma on a fall fashion collection, though it was unclear where things stood when the ra... Read More...

Slayer’s NASCAR Sponsorship Pulled Over “Long-Time Sponsor Concerns”

Ashley King
August 18, 2019
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The thrash metal band Slayer has been pulled from being a NASCAR sponsor. The deal was yanked at the last moment. Slayer is currently on their final world tour and partnered with Rick Ware Racing for the car... Read More...
National Football League (NFL) Commissioner Roger Goodell (photo: SSG Teddy Wade)

Embracing a Critic, The NFL Names Jay-Z Its “Live Music Entertainment Strategist”

Marsha Silva
August 14, 2019
The NFL's deal with Jay-Z also involves Roc Nation, and goes far beyond music and entertainment. The National Football League (NFL) is now partnering with Jay-Z's Roc Nation for its music and entertainment e... Read More...

FC Barcelona Inks a Joint Venture Deal With Sony Music Entertainment

Ashley King
August 7, 2019
Sony Music and FC Barcelona have announced a new deal that will bring together football stars with music artists. The new two-year contract will see FC Barcelona make use of the Sony Music catalog for promot... Read More...

Woodstock Weed? Judge Rules Woodstock Can License Its Name To Cannabis Brands

Ashley King
July 30, 2019
The company that owns the rights to the Woodstock music festival can legally associate the name with cannabis products. Woodstock Weed, anyone? A federal judge ruled today that using the name of the famous 1... Read More...

The Baby Shark Merchandising Assault Begins: Electronic Puppets, Breakfast Cereal, ‘Fingerlings,’ More…

Ashley King
July 29, 2019
Kellogg's has announced a partnership with Pinkfong to create a Baby Shark branded kid's cereal. That's not the only merchandising opportunity Pinkfong is exploiting, however. Kellogg's announced the partner... Read More...
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