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Branding & Advertising

Kroger asks judge to toss Sony Music copyright infringement case

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  1. Home
  2. Branding & Advertising
Mastercard audio branding

Mastercard Decides It’s an Artist — And Releases Its First Single

Ashley King
January 10, 2020
3
Is this whole branding thing going too far? Mastercard is now going far beyond traditional sponsorships and artist tie-ins.  They're now becoming the artist. The credit card company recently collaborated ... Read More...
Pioneer DJ to AlphaTheta

Pioneer DJ Corp Name Changes to ‘AlphaTheta,’ Creates Some Serious Confusion

Ashley King
January 3, 2020
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In a surprising move, Pioneer DJ Corporation has announced that they will be changing their company name to AlphaTheta Corporation. This has left many people confused about what this means for the future of P... Read More...
Jerry Garcia

Jerry Garcia Estate Launches a Cannabis Brand, Fans Aren’t Exactly Thrilled

Ashley King
December 16, 2019
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Move over Willie Nelson, Jerry Garcia's Estate wants a piece of the crowded cannabis market. The Estate announced a new Jerry Garcia Cannabis Collection, launching in 2020. "Introducing a whole new way to ex... Read More...
Pandora Interactive Voice Ads

Pandora’s Interactive Voice Ads Have Arrived ⁠— Say ‘YES’ If You’d Like To Learn More

Ashley King
December 12, 2019
Pandora's new interactive voice ads format is now live with limited test partners. Users can learn more by saying 'yes' after an advertisement. The first round of advertisers on board for the new format incl... Read More...

Post Malone: Also Brought to You by Crocs

Colin Cohen
December 9, 2019
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Continuing their long-standing collaboration, rap superstar Post Malone and Crocs are teaming up on a new clog. In what is now the fourth collaboration between the two, Crocs will be releasing the Post Malon... Read More...

Kid Rock’s Restaurant In Detroit Is Shutting Down Following Tirade Against Oprah Winfrey

Colin Cohen
December 4, 2019
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  Outspoken artist Kid Rock is closing his restaurant in Detroit in response to a protest against the controversial statements that he made about Oprah Winfrey and others. Rock announced on Facebook ... Read More...
seatgeek

The Weeknd Helps Mercedes Introduce Its New Electric SUV

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December 2, 2019
The Weeknd is teaming up with Mercedes to promote the company's first fully electric SUV, in a commercial that features the singer's new song "Blinding Lights." The commercial, which advertises Mercedes' new... Read More...
Jony Ive

Legendary Apple Designer Jony Ive Is Officially Out of the Company

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December 2, 2019
Photo Credit: renatomitra / CC by 2.0 Legendary Apple designer Jony Ive has been removed from Apple's Leadership page. The move suggests Ive's departure from the company is complete. Ive's departure from App... Read More...

Drake’s Pick 6ix Restaurant Abruptly Shuts Down, Landlord Demands $67,515 in Unpaid Rent

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December 1, 2019
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The Pick 6ix restaurant in downtown Toronto, which was an upscale sports bar owned by rap superstar Drake, has been shut down after the building's owner terminated the restaurant's lease as a result of unpaid... Read More...
Moving Forward With Its Monetization and Distribution Program, SoundCloud Purchases Repost Network

SoundCloud Jumps Into Pay-For-Promotion Game With ‘Promote on SoundCloud’

Colin Cohen
November 12, 2019
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SoundCloud has announced the launch of a new self-service advertising tool, which will allow the company's Premier artists to promote their music for a fee. Called Promote, the service places an ad for song ... Read More...

NCT 127, SuperM and EXO Management Group SM Entertainment Inks Deal With CAA

Marsha Silva
November 5, 2019
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Creative Artists Agency (CAA) has signed a representation deal with South Korea's SM Entertainment, which manages K-pop stars such as NCT 127, SuperM and EXO. The agreement means that for the first time an A... Read More...

TikTok, Pandora Advertising Found on Pirate TV Platform TeaTV

Marsha Silva
October 22, 2019
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An investigation by CNBC has shown that not only are pirated versions of popular movies and TV shows appearing on an online platform called TeaTV, but so are ads from major companies. The companies, which in... Read More...
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