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Branding & Advertising

Music in Advertising: Here’s How Industry Pros Select Songs for Placement

November 12, 2020

During a recent Songtradr ‘Happy Hour’ livestream event, two longtime music industry professionals discussed the process they employ when selecting songs for adverts – and explained how creators can best capi... Read More...

Newly-Discovered Notorious B.I.G. Freestyle from the 90s Conveniently Sings the Praises of Pepsi

Ashley King

October 22, 2020

An unreleased Notorious B.I.G. freestyle will air in a Pepsi commercial singing the drink's praises. Pepsi worked with Biggie collaborators Cey Adams and DJ Enuff to remaster the freestyle. It's a 23-year-ol... Read More...

Halsey: Brought to You by Budweiser

Dylan Smith

October 14, 2020

Budweiser and Halsey have unveiled a massive sponsorship centering on the 26-year-old’s rags-to-riches story. Halsey, whose full name is Ashley Nicolette Frangipane, recently took to social media to announce... Read More...

Taylor Swift Accused of ‘Blatant Theft’ by Black-Owned Business — Folklore Merch Line Pulled

Ashley King

July 31, 2020

Taylor Swift is removing and rebranding some of her folklore album merchandise after rip-off callouts emerged. Amira Rasool, the founder of the online retailer The Folklore, tweeted about the similarities la... Read More...

Taylor Swift Announces Her Latest Album — Just Hours Before Releasing It

Ashley King

July 23, 2020

Taylor Swift took to Instagram to announce her latest album is dropping soon – in a matter of hours, in fact. The Grammy winner made the announcement via social media. "Most of the things I had planned this ... Read More...

German Pop Artist Mike Singer Uses ‘Stream-to-Unlock’ Trick to Boost Streaming Algorithms

Ashley King

July 14, 2020

German pop artist Mike Singer is using a unique 'stream-to-unlock' campaign to drive album pre-sales and bump his streaming algorithms. The initiative is designed to push his new single, "100Tausend" (100 Th... Read More...

TikTok’s Advertising Launch Is Getting Crushed by US Shutdown Rumors

Ashley King

July 9, 2020

The TikTok advertising strategy may be crumbling after the Trump administration signaled interest in a ban. TikTok's new self-service ad platform will remain critical in helping the social media company turn... Read More...

Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?

Dylan Smith

July 1, 2020

Music licensing and distribution platform Songtradr recently hosted their fourth “Happy Hour” livestream event, Balancing Branding with Artistry. During the hour-long discussion, two prominent branding profes... Read More...

Gucci Mane Is Releasing a New Fashion Line – With Gucci

Ashley King

June 28, 2020

Rapper Gucci Mane has tweeted that he's getting his own Gucci brand in a new fashion partnership. The rapper then followed up with a joke referencing his upcoming contract renewal with Atlantic Records. "Sho... Read More...

Kanye West and Kid Cudi Cite Firein Copyright Infringement Case, Citing Fair Use

Billionaire Kanye West Expands His Yeezy Empire to The Gap

Dylan Smith

June 26, 2020

Billionaire Kanye West has struck a 10-year deal with prominent clothing retailer Gap, centering on the release of an exclusive Yeezy Gap product line. Kanye West announced the decade-long partnership on Twi... Read More...

Billionaire Kanye West Files U.S. Trademark for ‘Yeezy’ Cosmetics Line

Dylan Smith

June 17, 2020

Billionaire rapper Kanye West has filed a U.S. trademark for a line of “Yeezy” cosmetic products. Kanye West submitted the trademark application to the U.S. Patent and Trademark Office earlier this month. We... Read More...

Behind the Scenes of AMW With Entertainment Publicist Naomi Grandison

Laurel Daggers

May 22, 2020

Ever wonder what a publicist does or what their job truly entails? The following article comes from AMW Group, a proud partner of DMN. If you’re an entertainer and you’ve been wondering if you should star... Read More...

SRR Capital Launches With a VC-Style Approach to Music Investing

What Is Attribution?

So Busy With "The Quiet Time..."

Netflix Won the Streaming Wars. YouTube Changed the Rules.

Indonesia: One of the World’s Most Promising Digital Music Markets

What Politicians Could Learn from the Music Business: A Midterm Election Primer

Kroger Moves to Toss Sony Music-Led Infringement Lawsuit, Arguing Cox v. Sony Invalidates Everything

Activision Taps BTS’ Suga for Call of Duty: Warzone Hajin Conflict — Here’s the Exclusive First Look

The BTS-Branded Gravy Train Keeps Barreling Down the Track. Up Next? BTS-Branded Korean Coffee In a Bottle

What Politicians Could Learn from the Music Business: A Midterm Election Primer

Fans: The 2% That Matter

Music in Advertising: Here’s How Industry Pros Select Songs for Placement

Newly-Discovered Notorious B.I.G. Freestyle from the 90s Conveniently Sings the Praises of Pepsi

Halsey: Brought to You by Budweiser

Taylor Swift Accused of ‘Blatant Theft’ by Black-Owned Business — Folklore Merch Line Pulled

Taylor Swift Announces Her Latest Album — Just Hours Before Releasing It

German Pop Artist Mike Singer Uses ‘Stream-to-Unlock’ Trick to Boost Streaming Algorithms

TikTok’s Advertising Launch Is Getting Crushed by US Shutdown Rumors

Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?

Gucci Mane Is Releasing a New Fashion Line – With Gucci

Billionaire Kanye West Expands His Yeezy Empire to The Gap

Billionaire Kanye West Files U.S. Trademark for ‘Yeezy’ Cosmetics Line

Behind the Scenes of AMW With Entertainment Publicist Naomi Grandison