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Now There’s an Exhaustive Johnny Cash Archive Online — Dating Back to 1954

Ashley King
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The official Johnny Cash website has relaunched with an exhaustive online archive of the legendary singer's performances. Billing itself as "Everything You Need to Know About the Man in Black," the site feat... Read More...

Jay-Z Named Top Executive at Cannabis Company Caliva

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  Life has come full circle for rapper and entrepreneur Jay-Z. Back in the early days, Jay-Z was selling drugs outside a New York City housing project.  This week, he was named Chief Brand Strategist... Read More...

Sprite Spotlights Rising Hip-Hop Artists In Its New ‘Thirst for Yours’ Campaign

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Sprite is launching a new advertising campaign to highlight rising stars in the hip-hop community — and further tap into an extremely lucrative demographic. The new 'Thirst For Yours' campaign is a multi-yea... Read More...

Country Fans Calling For a Wrangler Boycott After Lil Nas X Sponsorship Deal

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May 24, 2019
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Lil Nas X has turned his Old Town Road lyric, "Cowboy hat from Gucci, Wrangler on my booty" into a lucrative partnership. But some country fans are upset about it. 'Old Town Road' has taken the music world b... Read More...
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Justin Bieber is Launching a Plant-Based Deodorant Later This Year

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May 22, 2019
Mega pop star Justin Bieber has teamed up with Unilever-owned Schmidt's Naturals to introduce a new deodorant scent. The Bieber-created scent is called Here + Now and was revealed by the singer on his Instag... Read More...

Adidas Originals Launches Its ‘Don’t Assume’ Collaboration with NTS Radio

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May 19, 2019
Adidas has teamed up with NTS Radio for a new collaborative partnership as part of the Adidas Originals line. A new collection of merchandise, designed with underground music and culture in mind, is the firs... Read More...

Post Malone Expands His Branded Crocs Line Into Australia

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Crocs' differentiated look has resulted in some healthy revenues. For the fiscal year 2017, revenues topped $1.023 billion, and the company has managed to sell upward of 300 million pairs of Crocs shoes sinc... Read More...

Adidas Inks a Branding Deal With Donald Glover — Introducing ‘Donald Glover Presents’

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Adidas Originals and rapper/entertainer Donald Glover have just announced a new partnership called 'Donald Glover Presents'. The partnership relates to a new line of shoes, and to accompany their launch, the... Read More...

Beyoncé Inks a Major Branding Partnership With Adidas

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Beyoncé has announced that she will be joining Adidas as a creative partner. The pop star will also be relaunching her Ivy Park clothing brand with the help of Adidas. Beyoncé will develop a new line of a... Read More...

Red Bull Music Academy and Red Bull Radio Are Shutting Down

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Red Bull Music Academy and Red Bull Radio are both shutting down in 2019. Red Bull informed employees of both RBMA and Red Bull Radio of the decision last week. Both of the properties will cease operatio... Read More...

Pandora Is Testing Interactive Voice Ads Later This Year

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Pandora has confirmed that it is testing 'interactive voice ads' that allow listeners to speak directly to the advertisement. Listeners can get more information about the product being advertised, or skip th... Read More...
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SoundCloud has a new agreement with DAX to give Canadian advertisers access to its audience. DAX is the programmatic audio advertising arm of UK-based radio company Global.  A similar deal already exists bet... Read More...
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